When do you start worrying about sliding sales?

Fierce competition in the marketplace is what keeps companies up at night and no one is immune to this. So, when you see a company’s sliding sales for three consecutive years, who is to blame? More than likely, the first or two years are blamed on external factors such as the “weather” or internally you can hear that  employees are “not motivated enough.” If loss of sales continue after three years, who and/or what is the culprit? 

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Arturo Corral

Founder & Owner, Arturo has over 30 years of professional experience in management, sales development & training and diversity & inclusion. He has worked in 23 countries including cities such as Seoul, Montreal, Tokyo, London, Moscow, Sao Paulo, Madrid, Rome, Buenos Aires, Mexico City and Dubai, and in 45 U.S. states. His professional experience includes a diverse background in various industries such as executive in a Fortune 500 company, administrator for a state agency and managing satellite locations for a community college. Arturo’s volunteer experience ranges from holding the position of Co-Chair Diversity Business Council at the Conference Board, Board Chair for INROADS Midwest Region, Strategy Planning committee member for MERS Goodwill Board to presenter at The Forum on Workplace Inclusion Conference. He holds a master's degree in International Business and is ABD in a doctoral management program on Management Theory & Practice. He is also fluent in Spanish. And his alma mater is Northern Arizona University.

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