What 40 years of research has shown on beliefs?

You have probably tried to reason with someone who is invested in something they believe but unfortunately whatever it is  - it is not based on facts.So, over 40 years of research has shown that once someone is invested in a belief the probability to change their mind is extremely low. This tells us that we are wasting our time in trying to reason with these folks. Do you agree?  

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Arturo Corral

Founder & Owner, Arturo has over 30 years of professional experience in management, sales development & training and diversity & inclusion. He has worked in 23 countries including cities such as Seoul, Montreal, Tokyo, London, Moscow, Sao Paulo, Madrid, Rome, Buenos Aires, Mexico City and Dubai, and in 45 U.S. states. His professional experience includes a diverse background in various industries such as executive in a Fortune 500 company, administrator for a state agency and managing satellite locations for a community college. Arturo’s volunteer experience ranges from holding the position of Co-Chair Diversity Business Council at the Conference Board, Board Chair for INROADS Midwest Region, Strategy Planning committee member for MERS Goodwill Board to presenter at The Forum on Workplace Inclusion Conference. He holds a master's degree in International Business and is ABD in a doctoral management program on Management Theory & Practice. He is also fluent in Spanish. And his alma mater is Northern Arizona University.

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