Why are some better at selling than others?

There are a lot of theories on what explains why some are better at selling than others. So consider this - those who are successful understand customers who are “never wrong” and others who think everyone else is “wrong.” And, you also have customers who accept when they are “not right” and those who want to explore new opportunities. So a good start is to begin to compartmentalize customers, right?

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Arturo Corral

Founder & Owner, Arturo has over 30 years of professional experience in management, sales development & training and diversity & inclusion. He has worked in 23 countries including cities such as Seoul, Montreal, Tokyo, London, Moscow, Sao Paulo, Madrid, Rome, Buenos Aires, Mexico City and Dubai, and in 45 U.S. states. His professional experience includes a diverse background in various industries such as executive in a Fortune 500 company, administrator for a state agency and managing satellite locations for a community college. Arturo’s volunteer experience ranges from holding the position of Co-Chair Diversity Business Council at the Conference Board, Board Chair for INROADS Midwest Region, Strategy Planning committee member for MERS Goodwill Board to presenter at The Forum on Workplace Inclusion Conference. He holds a master's degree in International Business and is ABD in a doctoral management program on Management Theory & Practice. He is also fluent in Spanish. And his alma mater is Northern Arizona University.

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